(Week Seven "Public Media")
Where should our loyalties lie?
That is the question public media must ask. Of course, the obvious answer would be 'the public', but is it really? Being government funded must count for something - when loyalty to the government that funds it clashes with the interest of the public, who should public media represent?
When you bite the hand that feeds you, the hands stops feeding you, this much is true. Consequently, this should mean that public media is bias towards the government because the government keeps it running. However, that would basically make public media propaganda.
There is a fine line between bias and propaganda. And propaganda can lead to some truly 1984-ish stuff. Yes, I shudder to think of this too.
So, I wondered, if there was an alternative, a bridge- so to speak - between public and commercial media, what would it be and would this hybridization produce the best media outcome possible?
As discussed in our last lecture, media
should be:
1. Truthful and comprehensive
2. Exchange comment and criticism
3. Project a representative picture.
Considering the criteria above, media ought to have the public interest first and foremost in their minds. In order for this to be a feasible option they must not be obliged to give privilege to who funds it and therefore should generate it's own funds. This is where the two media should collide.
Could not media run by advertisements be profit oriented (commercial media) whilst keeping public interest in mind (public media)? I believe that in the future, near future hopefully, the difference between the two will capsize, making commercial media the media of the public, eliminating the need for public media at all. Media will then not have to bite any hand that feeds it as it will be feeding itself.