My
Media usage during the course of ten days
Raw
Data:
From first glance at the table and graph above (Table
One and Figure One), it is evident that my youtube minutes are the most
frequent, regular and long. On the other hand, there is a distinct lack of magazines
in my media usage and almost no newspapers and radio.
Old
Media/Traditional Media
In comparing old and new media usage and production in
table two and figure two, my media consumption is plainly skewed towards new
media and nowhere near as much usage of old media. However, there is a surge in
my old media use between days 6 and 9 although my usage and production of new
media stays relatively the same.
Weekend/Weekday
Contrary to the outcome expected, the figures 3 and 4
indicate that there is not a great difference within my media usage and
production between weekends and week days. However, this brings into question
whether my living environment effects my media usage.
At
College/At my Grandparents house
I was at the college for Days 1-5 and 10, and at my
Grandparent’s house through the Days 6-9.
According
to figures 5 and 6, it can be observed that there is a significant change in my
media usage and production in terms of old and new media depending on my living
conditions and environment.
Audio/Print/Visual
Here, also, contrarily to my previous predictions, it
appears that I have a much higher usage of audio media, rather than print
media, of which I have 29% in and visual media which I have only 5% in. This is
probably brought about by the fact that audio media does not require as much
concentration as the other two forms of media, for me anyways, and therefore can
be multitasked to. For example, when I read the newspaper, I generally just
read the newspaper, but when I listen to the radio, it is going to and from
somewhere.
Formal
Analysis:
Within my own personal media usage, there is a
significant abundance of the use of new media to produce media through social
networking than the intake of media through the old media. With the new media,
Web 1.0, 2.0 and 3.0, there are significantly more opportunities for being creative
in media production for non-professional people like myself. However, this media
usage was influenced mildly by the weekend of weekday question, but heavily by
the environmental living conditions I was in. I usually live at a college on
campus with 200 other girls my age with whom I interact every day. In this environment,
I definitely use more new media than old media (see figures 5), however with my
grandparents who were brought up in a generation in which they only had access
to old media, I still use new media but interact much more than I normally
would with old media – which I enjoy. There is less access to old media at
college unless it is in a public place, such as the common room which houses
the television and newspapers. I also discovered that I use a larger amount of
audio media compared to visual and print media, but this is due to the fact
that I can listen to media through youtube or the radio without having to
concentrate too much, but cannot do this with the other forms of media.
Therefore, I listen to audio media whilst doing other tasks and accumulate more
time for the media use there. Also, with convenient audio and visual media in
youtube and other such sites on the internet, it is much easier to choose what
we as an audience want to hear or learn about and design our own form of
communication, rather than the traditional rigid structure of radio and
television, where you can only watch or listen to what is chosen to be shown to
you. However, this is not always a positive development as I, personally, learn
more from the journalism in traditional media especially because I cannot choose what I want to learn about, and as a result
learn a lot about everything. And so although the new media such as youtube can
be a brilliantly convenient way to reorganise communication and journalism, it
cannot replace the traditional media as there is so much to be gained by having
professionals judge what you should and should not need to know.
In comparison to other journalism students, I am in the
majority for most of the categories, starting with the basics: an 18year old
female in a Bachelor of Journalism and Arts as a domestic student. I spend roughly
about 2-3 hours a day on the internet which is the same amount of time 29.6% of
the people in my course spend on the internet. As with most other students, I
create media through social networking with new media. I watch less than one
hour on average of television a day and the same for radio, which puts me with
roughly 15% of the class. The reason for this could be that most students
answered that they listen to radio most in the car, and as I live in a college
and have just moved to Australia, do not have access to one. As I also have
limited access to television, I fall under the 67.8% of the students who get
their news from online sources rather than the majority which was via the
internet.
Conclusion:
I am a sheep within a herd within media usage and
production. I fit under the majority of the students in journalism, using
mostly social networking and new media, producing media myself rather than
absorbing journalism and communication though old media. However, this media
usage and production is heavily influenced by factors such as environmental
change, and I cannot disregard old media despite the new age because
traditional media offers a wider range of journalism and information on more
issues, whereas new media allows for us to pick-and-choose the information we
want to know. In this way, I have to have a balance between these two forms of
media, old and new, so that I take the greatest advantage of the media
available to me and gain better access to journalism and communication.