Saturday, 24 March 2012

The Jelly Bean Phenomena

(Week Two Lecture "New News")
So today we were introduced to what I would like henceforth to call: "The Jelly Bean Phenomena".
In line with what we talked about last week, we looked further into types of media and journalism and the effect they have on each other during our second lecture. With traditional media (television, newspaper, radio, magazines) people had to pay to access their journalism, but with the advances in media and the development in new media (Web 1.0, 2.0 and 3.0), our audience gets access to their journalism for free. The Jelly Bean Phenomena is precisely what happens when we try to take this free journalism away from people.
What it all comes down to is entitlement.
Our lecturer, Mr. Bruce, gave us all a small packet of jelly beans.
He told us to take from it and eat.
We did.
Then he took our jelly beans away.
 We had possessed these jelly beans, held them in our warm sweaty hands, tasted their sickly sweet flavour, only to have them taken away. The one thought that tinted our minds collectively the same colour was the feeling that something we had a right to had been taken away from us. He had given us the jelly beans, had he not? What right had he to take that way?
Basically the Jelly Bean Phenomena was tasty way of explaining the problems with charging people for news that was once paid for and had become free. The question is, will people pay? Will the quality of journalism have to skyrocket for people to pay for it again? With audiences expectations rising and feelings of entitlement growing stronger, the future of journalism is covered in mist.
Will these jelly beans be the end of journalism as we know it? Stay tuned.

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